The National Development and Reform Commission proposed promoting green certified products and actively developing green consumption.

The National Development and Reform Commission recently issued the "Notice of the National Development and Reform Commission on Doing a Good Job in Promoting Consumption in the Near Future" (Development and Employment [2022] No. 77).

Notice of the National Development and Reform Commission on Doing a Good Job in Promoting Consumption in the Near Future

Development and Employment [2022] No. 77

Development and Reform Commissions of all provinces, autonomous regions, municipalities directly under the Central Government, cities specifically designated in the state plan, and the Xinjiang Production and Construction Corps:

To implement the decisions and arrangements of the Central Economic Work Conference on promoting the sustained recovery of consumption, under the premise of precise and effective epidemic prevention and control, seize the opportunity of the traditional festive consumption peak during the Spring Festival, Lantern Festival, and other holidays, adapt to changes in residents' consumption habits and the need for quality upgrades, tap into consumption hotspots and growth points, further unleash residents' consumption potential, and promote a stable economic start in the first quarter, the following work is hereby notified.

1. Adopt multiple measures tailored to local conditions to meet residents' holiday consumption needs. Persist in stabilizing and expanding consumption under normalized epidemic prevention and control conditions, implement local main responsibilities, prevent simplistic, "one-size-fits-all," and "layered escalation" style controls, and minimize the impact on people's production and life. Low-risk areas should ensure reasonable short-distance movement and normal consumption activities of urban and rural residents within the region. Effectively strengthen the supply of living materials to ensure that daily necessities are not out of stock or interrupted. Respond to the needs of the elderly to reunite with their children’s residences, and provide travel services combining traditional and smart, online and offline modes for special groups such as the elderly. Arrange public transport capacity in an orderly manner, actively provide contactless and low-gathering consumption projects and social services, and facilitate residents' consumption "at their doorstep." Innovate and enrich holiday meals, encourage offering multi-category set meals, self-assembled meals, online pre-ordering of New Year's Eve dinner ingredients, and encourage the production and sale of semi-finished products and "clean vegetables on the market."

2. Create an upgraded version of online festive consumption. Guide e-commerce companies to start the Spring Festival "non-stop" mode and hold online promotional activities such as purchasing New Year's goods and attending fairs. Based on festive characteristics, launch more customized, intelligent, and green products, focusing on promoting branded agricultural products, geographical indication products, time-honored brands, and other high-quality specialty products. Carry out various promotional activities, and where conditions permit, localities may cooperate with enterprises to issue consumption vouchers and benefit coupons. Support filial culture family consumption, encourage the launch of affordable one-stop New Year's gift packages targeting the elderly, children, and other groups. Maintain market order during the Spring Festival, strictly prohibit unfair competition, "choose one from two," "big data price discrimination," sales of infringing counterfeit and shoddy goods, and other illegal acts.

3. Effectively expand county and rural consumption. Support the promotion of new energy vehicles to rural areas, encourage qualified localities to promote green smart home appliances to rural areas, and promote rural residents' consumption through corporate concessions and reduced down payment ratios. Guide manufacturers to actively develop daily consumer goods, major appliances, building materials, furniture, automobiles, and other products suitable for the rural market, promoting the replacement and upgrading of rural durable consumer goods. Accelerate the integration of county, township, and village e-commerce systems and express logistics distribution systems, support large commercial circulation enterprises, e-commerce platforms, and other service enterprises to extend and expand into rural areas, and accelerate brand consumption and quality consumption into rural areas. Expand rural e-commerce coverage, enrich village-level commercial outlets with express delivery, agricultural product brokerage, and other services to meet rural residents' needs for convenient consumption and nearby sales. Improve the quality of rural tourism, leisure agriculture, health care for the elderly, homestay economy, and other services, launch a batch of Spring Festival folk-themed rural tourism routes, and attract urban residents to consume in rural areas while improving epidemic prevention and control measures.

4. Seize the opportunity to expand residents' ice and snow consumption. In conjunction with hosting a simple, safe, and wonderful Winter Olympics and Paralympics, actively implement the ice and snow tourism development action plan, vigorously expand the ice and snow competition and performance market, create ice and snow sports brand events, further increase participation in ice and snow consumption in northern regions, and fully tap the potential of ice and snow consumption in southern regions. Strengthen the promotion of high-quality ice and snow tourism routes, enrich the supply of nearby tours, suburban tours, and ice and snow tourism products. Increase investment in ice and snow tourism facilities, promote the creation of integrated indoor and outdoor ice and snow consumption scenes for fitness and leisure, competition and performance, sports training, and cultural experience. Carry out a variety of colorful ice and snow consumption activities, optimize services such as transportation and communication, equipment sales and rental, emergency rescue, and encourage reducing ticket prices and parking fees.

5. Vigorously improve the supply of cultural, tourism, and leisure services. Increase the supply of cultural and sports programs such as online TV, online movies, and live sports broadcasts during the Spring Festival, encourage online video platforms to screen movies at low prices for a limited time. Centered on implementing the spirit of the 19th National Congress of the Communist Party of China and its plenary sessions, promote the great spirit of party building, and carry out online exhibition and broadcast activities. Hold digital culture and tourism consumption experience activities to promote the development of the online performance market. Support social forces to build smart gyms and develop online fitness courses. Implement measures such as "dual code" joint inspection, mask-wearing, temperature measurement, maintaining distance, and appointment-based flow control, improve online booking, contactless services, intelligent tour guides, and other functions in tourist attractions and cultural venues to better meet the public's leisure consumption needs. Innovate New Year decorations such as flowers and New Year paintings, encourage the reasonable use of intangible cultural heritage resources to launch Spring Festival-themed cultural and creative products, and promote excellent traditional Chinese culture.

6. Further stimulate new vitality in smart retail. Promote the digital transformation and online-offline collaboration of physical shopping malls, supermarkets, convenience stores, and develop new retail formats such as warehouse membership stores and "store-to-home" services, accelerate the cultivation of experiential and immersive new consumption scenarios, and improve the intelligence and convenience of consumption. Encourage office buildings, residential communities, and community business districts to accelerate the layout of supporting smart supermarkets, smart stores, smart bookstores, and smart pharmacies, optimize new format services such as self-pickup cabinets and cloud cabinets, develop contactless transaction services, and meet new consumption demands such as "home economy" and "cloud life."

7. Actively develop green consumption. Vigorously promote green certified products, promote the widespread acceptance of green certification results, encourage e-commerce platforms and circulation enterprises such as shopping malls and supermarkets to set up green low-carbon product zones, carry out online and offline exhibitions and sales activities, and expand the residents' green consumption market. Encourage qualified localities to provide appropriate subsidies or loan interest discounts for green building materials, low-carbon energy-saving products, and other consumer goods. Accelerate the construction of a waste material recycling system. Support home appliance, furniture, and other enterprises to carry out "trade-in" and "replacement and discard" activities, strengthen publicity and interpretation of home appliance safety service life standards, and encourage reasonable updating of home appliances.

8. Promote the healthy development of housing consumption. Strengthen expectation guidance, explore new development models, adhere to both renting and purchasing, accelerate the development of the long-term rental housing market, and gradually ensure that rental and purchased housing enjoy equal rights in public services. Promote the construction of affordable housing, focusing on cities with high population inflow and high housing prices, and expand the supply of affordable rental housing. Support the commercial housing market to better meet the reasonable housing needs of homebuyers. Implement city-specific policies to promote a virtuous cycle and healthy development of the real estate industry.

9. Effectively implement relief policies for small and micro enterprises. Starting from improving consumption expectations and ensuring consumption supply, continue to do a good job in the "six stabilities" and "six guarantees," especially ensuring employment, people's livelihood, and market entities, and implement various tax reduction and fee reduction policies. Improve the normalized enterprise support and job stabilization assistance mechanism, increase unemployment insurance support for enterprises to stabilize jobs, implement job stabilization refund policies, carry out large-scale vocational skills training with enterprises as the main body, and jointly promote job stabilization, unemployment prevention, skill improvement, and income increase. Increase efforts to rectify overdue payments to small and medium-sized enterprises in accordance with laws and regulations.

10. Fully ensure the basic living consumption of vulnerable groups. Increase the bottom-line protection for vulnerable groups, implement the basic living assistance system and special assistance systems for medical care, education, housing, employment, and disaster-affected persons, effectively guarantee the payment of migrant workers' wages, and do everything possible to meet the basic living consumption needs of vulnerable groups. Implement the linkage mechanism between social assistance and protection standards and price increases. Where conditions permit, localities may appropriately provide holiday subsidies or temporary living subsidies to vulnerable groups based on actual circumstances. Deepen the union's warmth-giving activities, conduct visits and condolences, help solve practical problems and difficulties, implement reasonable welfare benefits, and ensure employees have a warm holiday.

Development and reform departments in all regions must effectively strengthen organizational coordination, actively work with relevant departments to refine and improve measures, boost market confidence, create a good atmosphere, ensure that the broad masses of people spend a festive, peaceful, safe, healthy, and green holiday, and strive to achieve a stable economic start for the year.

National Development and Reform Commission

January 14, 2022