[Customer Focus] The New Favorite in the Certification Industry — Product After-Sales Service Certification

Release Date:

2021-05-13 16:38

Source:

China's certifications are divided into three categories: "product, service, and management system" certifications. Among them, certifications like "3C" and "Green Food" belong to the product certification category; certifications such as "ISO9001 Quality Management System" and "ISO14001 Environmental Management System" belong to the management system certification category. These two categories are commonly used in public bidding by enterprises and institutions, and companies frequently participating in bidding should be familiar with them.

There is another type of certification that often appears in bidding, which belongs to the service certification category: product after-sales service certification. This certification uses the "Product After-Sales Service Evaluation System" standard (GB/T27922-2011) to audit a company's service capabilities and evaluate service levels. It is China's first service-type certification and holds high credibility.

With rapid economic development, terms like complaints and after-sales service have increasingly appeared in people's view. The rapid economic growth has made consumers' expectations no longer limited to price; they now have high demands for quality and service.

This is also true for companies from another perspective: how to make customers and consumers trust the quality and service of their products, and how to make consumers purchase with confidence and consume with peace of mind? Product after-sales service certification becomes particularly important at this time.

As the saying goes, "A gentleman does not stand under a dangerous wall." Only by establishing a complete and mature after-sales service system and adhering to system principles can a company avoid being put in a dilemma when facing customer complaints for various reasons.

How to view the development trend of product after-sales service certification?

1. The state encourages enterprises to regard after-sales service as an important way to expand the market and enhance competitiveness, strengthen service functions, improve service networks, enhance service quality, and perfect service systems.

2. After the pilot certification work ends, the state will vigorously promote it. Under the guidance of the Ministry of Commerce and the Certification and Accreditation Administration, various cooperative organizations have completed pilot work in more than twenty industries including automobiles, home appliances, construction machinery, clothing, furniture, home decoration, factories, shopping malls, jewelry, electrical, aerospace, and aviation. Relevant national departments are formulating policies to vigorously promote product after-sales service certification.

3. More and more industries accept it in bidding. So far, more than ten industries such as construction machinery, sanitation machinery, group purchase clothing, home decoration, and teaching instruments have made passing after-sales service certification a necessary condition in bidding.

4. Enterprises are paying more attention to after-sales service. More and more companies realize that after-sales service is the last trump card in market competition. Currently, many large enterprises have established complete after-sales service systems and play a leading role after obtaining after-sales service certification. Increasingly more companies value after-sales service and actively seek certification.

Benefits to enterprises after obtaining certification

1. The higher the star rating an enterprise obtains through certification, the stronger its service capability within the industry.

2. Service grading of enterprises can promote and encourage companies to improve service management levels and service capabilities.

3. Ensures product quality meets requirements, improves after-sales response efficiency, and enhances customer satisfaction with the enterprise.

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About Beijing United Intelligence Certification Co., Ltd.

Beijing United Intelligence Certification Co., Ltd. is an important member of the United Intelligence Productivity Group and is an international, comprehensive high-tech service organization. It provides technical services in standardization, green low-carbon, ecological environment, emergency safety, quality management, informatization, and other fields to nearly all industry customers worldwide, offering deep intellectual support for the sustainable development of enterprises and government organizations.

The company’s main certification fields have obtained dual recognition from the China National Accreditation Service for Conformity Assessment (CNAS) and the United Kingdom Accreditation Service (UKAS). It is a credit AAA-level enterprise and has received the Beijing Integrity Model honor.

United Intelligence has more than one thousand full-time and part-time technical staff, has established branches in more than twenty cities domestically, and has set up offices in several countries and regions abroad. It serves over 50,000 client organizations, has issued more than 100,000 certification certificates cumulatively, ranks among the top in the domestic industry for many years, and its services have won praise from a wide range of clients and stakeholders.

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