Micro Popular Science | What is Service Authentication? What are the functions of Service Authentication?

While the service industry is developing rapidly, serious problems exist such as low service quality, generally low customer satisfaction, and poor service management levels. Service quality issues have become a major concern for consumers, leading to the emergence of service certification.

The 19th National Congress report pointed out: Deepening supply-side structural reform requires supporting the optimization and upgrading of traditional industries, accelerating the development of modern service industries, and aiming to improve standards according to international benchmarks. To implement the requirements of the Party Central Committee and the State Council on carrying out service quality improvement actions, the State Administration for Market Regulation and the National Development and Reform Commission jointly issued the "Special Action Plan for Service Industry Quality Improvement."

What is service certification?

What are the functions of service certification?

Functions for enterprises: Through conformity assessment and in-depth exploration of enterprise service characteristics, it provides enterprises with information to improve services, stimulates enterprises to enhance service quality and management levels, strive to become industry benchmarks, and improve market competitiveness.

Functions for consumers: Consumer demand gradually moves towards high-end and diversified needs with social and economic development. While the service industry is booming, uneven quality phenomena also appear, requiring consumers to distinguish when choosing services. Service certification can diagnose customer needs to ensure that the most concerned service quality issues are included in the evaluation system, guiding customers to choose certified service providers to guarantee service quality and protect their legitimate rights and interests.

Functions for the government: Through certification and accreditation, industry standards are assessed or benchmark enterprises are selected, providing the government with a basis for understanding the current state of industry development and formulating industrial policies. It offers effective means for government supervision, improving management capabilities and efficiency. Meanwhile, with the growing development of service trade, China's service industry aims to go global and transform from a large service country to a strong one. To benchmark internationally and strive to create internationally renowned brands and enhance international competitiveness, service certification's international advantages need to be leveraged to promote the "going global" of China's service industry.