Interpretation of the Seven New Quality Management Principles in ISO9001, with 7 Humorous Poems

In 2015, the International Organization for Standardization (ISO) officially released ISO9001:2015. The quality management principles in the new version were also changed. The revised seven quality management principles are more stringent and have a wider scope of application. Today, let's learn about the content of the seven quality management principles together, and as a bonus, here are 7 humorous poems to help you remember them!

 

1. Customer Focus

 

[Explanation] The main focus of quality management is to meet customer requirements and strive to exceed customer expectations.

 

[Theoretical Basis] An organization can only achieve sustained success by earning the trust of customers and other interested parties. Every aspect of interaction with customers provides an opportunity to create more value for them. Understanding the current and future needs of customers and other interested parties helps the organization achieve sustained success.

 

[Main Benefits]

Increase customer value

Improve customer satisfaction

Enhance customer loyalty

Increase repeat business

Enhance the organization's reputation

Expand the customer base

Increase revenue and market share

 

[Possible Activities]

Understand the direct and indirect customers who gain value from the organization

Understand customers' current and future needs and expectations

Link the organization's objectives with customers' needs and expectations

Communicate customers' needs and expectations throughout the organization

Plan, design, develop, produce, deliver, and support products and services to meet customers' needs and expectations

Measure and monitor customer satisfaction and take appropriate actions

Identify the needs and expectations of interested parties that may affect customer satisfaction, and determine and take actions

Actively manage relationships with customers to achieve sustained success

 

Humorous Poems

Customer-Centered

Clarify the Requirements

Distinguish Primary and Secondary

Implementation is Key

2. Leadership

 

[Explanation] Leaders at all levels establish a unified purpose and direction. They should create and maintain an internal environment that enables employees to fully engage in achieving the objectives.

 

[Theoretical Basis] A unified purpose and direction, along with full participation, enable the organization to align strategies, policies, processes, and resources to achieve its objectives.

 

[Main Benefits]

Improve the effectiveness and efficiency of achieving organizational quality objectives

Make organizational processes more coordinated

Improve communication across all levels and functions of the organization

Develop and enhance the capabilities of the organization and its people to achieve desired results

 

[Possible Activities]

Communicate the mission, vision, strategy, policies, and processes throughout the organization

Create and maintain shared values and ethical behavior patterns at all levels of the organization, fostering a culture of integrity and honesty

Encourage commitment to quality throughout the organization

Ensure leaders at all levels serve as role models for organizational personnel

Provide resources, training, and authority needed for personnel to fulfill their responsibilities

Inspire, encourage, and recognize employee contributions

 

Humorous Poems

Quality management leadership leads the way

Modeling, teaching, and habit formation

Benchmark teams help achieve win-win

Advanced culture fosters talent

3. Engagement of People

 

[Explanation] Competence, empowerment, and engagement of people at all levels within the organization are necessary conditions for enhancing the organization's ability to create and deliver value.

 

[Theoretical Basis] For effective and efficient management, it is crucial that people at all levels are respected and involved. Recognition, empowerment, and capability enhancement promote full participation in achieving the organization's quality objectives.

 

[Main Benefits]

Achieve objectives through deep understanding of quality goals and intrinsic motivation of personnel within the organization

Increase personnel participation in improvement activities

Promote personal development, initiative, and creativity

Improve employee satisfaction

Enhance trust and collaboration throughout the organization

Promote organizational focus on shared values and culture

 

[Possible Activities]

Communicate with employees to enhance their awareness of the importance of personal contributions

Promote collaboration throughout the organization

Advocate open discussion, sharing knowledge and experience

Enable employees to identify constraints in their work and actively participate without hesitation

Appreciate and recognize employees' contributions, dedication, and progress

Conduct self-assessment of performance against personal goals

Conduct surveys to assess employee satisfaction and communication results,

and take appropriate actions

 

Humorous Poems

I participate in quality management

You accompany improvement and innovation

Factors of people, machines, materials, and methods

Clarify the degree of impact

Do not forget the need to improve the environment

Quality impact is hard to ignore

Respect quality with reverence

Even if market changes arise

4. Process Approach

 

[Definition] When activities are systematically managed as interrelated functional coherent processes, the expected results can be consistently achieved more effectively and efficiently.

 

[Theoretical Basis] A quality management system is composed of interrelated processes. Understanding how the system produces results enables the organization to optimize the system and performance as much as possible.

 

[Main Benefits]

Enhance the ability to focus on key processes and improvement opportunities

Consistently achieve expected results through a coordinated process system

Maximize performance through effective process management, efficient resource utilization, and reduction of functional cross-barriers

Enable the organization to provide relevant parties with confidence regarding its consistency, effectiveness, and efficiency

 

[Possible Activities]

Determine the objectives that the system and processes need to achieve

Define responsibilities, authorities, and obligations for managing processes

Understand the organization's capabilities and identify resource constraints in advance

Identify interdependencies among processes and analyze the impact of changes in individual processes on the entire system

Continue managing the system's processes and their interrelationships to effectively and efficiently achieve the organization's quality objectives

Ensure necessary information for process operation and improvement is obtained, and monitor, analyze, and evaluate the performance of the entire system

Manage risks that can affect process outputs and the overall results of the quality management system

 

Humorous Poems

Expected results must be achieved

Resource inputs are guaranteed

Activity methods are thoroughly deduced

Do not take poka-yoke tools lightly

Incentive measures prevent laziness

Supervision, guidance, and control are divided

Investigate details on-site and with actual items

I create quality products, you are satisfied

5. Improvement

 

[Definition] Successful organizations are always committed to continuous improvement

 

[Theoretical Basis] Improvement is essential for organizations to maintain current performance levels, respond to changes in internal and external conditions, and create new opportunities.

 

[Main Benefits]

Improve process performance, organizational capability, and customer satisfaction

Enhance focus on investigation, root cause identification, and subsequent preventive and corrective actions

Improve the ability to predict and respond to internal and external risks and opportunities

Increase consideration of incremental and breakthrough improvements

Achieve improvement through strengthened learning

Increase motivation for reform

 

[Possible Activities]

Promote the establishment of improvement objectives at all organizational levels

Train employees at all levels to understand how to apply basic tools and methods to achieve improvement objectives

Ensure employees are capable of successfully planning and completing improvement projects

Develop and deploy improvement projects implemented throughout the organization

Track, review, and audit the planning, implementation, completion, and results of improvement projects

Incorporate new product development or changes to products, services, and processes into improvements

Appreciate and recognize improvements

 

Humorous Poems

The spirit of improvement takes deep root

Skillfully use tools to find root causes

Collect and organize data cleverly

Vertical comparison clarifies trends

Discover gaps through horizontal comparison

Improvement directions emerge as needed

Deming cycle is commonly used

Help me pursue dreams together

6. Cyclic Decision-Making

 

[Definition] Decisions based on analysis and evaluation of data and information are more likely to produce expected results.

 

[Theoretical Basis] Decision-making is a complex process that always involves some uncertainties. It often includes multiple types and sources of inputs and their interpretations, which may be subjective. It is important to understand causal relationships and potential unintended consequences. Analysis of facts, evidence, and data can lead to more objective decisions and thus greater confidence.

 

[Main Benefits]

Improve the decision-making process

Improve the evaluation of process performance and capability in achieving objectives

Improve operational effectiveness and efficiency

Increase the ability to review, challenge, and change opinions and decisions

Increase the ability to confirm the effectiveness of past decisions

 

[Possible Activities]

Identify, measure, and monitor key indicators that confirm organizational performance

Enable relevant personnel to access all necessary data

Ensure data and information are sufficiently accurate, reliable, and secure

Use appropriate methods to analyze and evaluate data and information

Ensure personnel are competent in the data required for analysis and evaluation

Make decisions and take actions based on evidence, balancing experience and intuition

 

Humorous Poems

Evidence-based decision-making has profound meaning

Leading by example is genuine

Enterprise development pursues truth only

The belt gradually loosens but the heart remains unchanged

7. Relationship Management

 

[Definition] For sustained success, organizations need to manage relationships with relevant parties such as suppliers

 

[Theoretical Basis] Interested parties affect organizational performance. Organizations manage relationships with all interested parties to maximize their role in organizational performance. Managing the network of suppliers and partners is very important.

 

[Main Benefits]

Improve organizational and interested parties' performance by responding to every opportunity and constraint related to interested parties

Shared understanding of goals and values with relevant parties

Enhance the ability to create value for relevant parties through sharing resources and capabilities, as well as managing risks related to quality

Well-managed supply chain that ensures stable flow of products and services

 

[Possible Activities]

Identify relationships between the organization and relevant parties (e.g., suppliers, partners, customers, investors, employees, or society as a whole)

Identify relationships with relevant parties that need to be prioritized for management

Establish relationships that balance short-term gains with long-term considerations

Collect and share information, expertise, and resources with relevant parties

When appropriate, measure performance and report to relevant parties to increase initiative for improvement

Collaborate with suppliers, partners, and other relevant parties on development and improvement activities

Encourage and recognize improvements and achievements of suppliers and partners

 

Humorous Poems

You, me, and them in the benefit chain

Supply and demand organizations as one family

Unified purpose and direction

Harmony and win-win praised by all