Congratulations to United Intelligence Certification Company for joining the "Meng" Character Mark Certification Alliance to support the economic development of Inner Mongolia

During his inspection of Inner Mongolia in 2019, General Secretary Xi Jinping pointed out: "Green agriculture is an important direction for the development of modern agriculture. Most agricultural and pastoral areas in Inner Mongolia have clean water and clean soil, which are productive forces and competitive advantages. We must protect and make good use of this advantage, adhere to green agriculture and animal husbandry, increase the supply of high-quality green agricultural and livestock products, and promote more high-quality 'Meng' brand products to go nationwide and worldwide." The important spirit of the General Secretary's speech provides a strong action guide and theoretical basis for the autonomous region to carry out the 'Meng' brand certification and implement the construction of the Inner Mongolia regional public brand.

'Meng' Brand Certification Alliance Meeting 2022·7·29

On the morning of July 29, 2022, the 'Meng' Brand Certification Alliance Meeting was held in the multifunctional hall of Duolan Hotel in Hohhot, Inner Mongolia. Ning Yunfei, member of the Party Leadership Group and Deputy Director of the Autonomous Region Market Supervision Bureau; Bi Lige, head of the 'Meng' Brand special team of the Autonomous Region Market Supervision Bureau; Jia Shuangwen, director of Inner Mongolia Quality and Standardization Research Institute and secretary-general of the 'Meng' Brand Certification Alliance; Zhu Xiaochun, deputy director of Inner Mongolia Quality and Standardization Research Institute; members of the 'Meng' Brand Certification Alliance special team and secretariat; personnel from the Party Building Office of Inner Mongolia Quality and Standardization Research Institute; and representatives of certification bodies of the 'Meng' Brand Certification Alliance attended the meeting. United Zhiyie Certification Company, as a new member of the 'Meng' Brand Certification Alliance, was invited to participate and jointly conducted in-depth discussions on the 'Meng' Brand certification work.

Jia Shuangwen, secretary-general of the 'Meng' Brand Certification Alliance, presided over the meeting. Bi Lige, head of the 'Meng' Brand special team, summarized and deployed the recent work arrangements and next steps of the alliance. Li Guoqiu, general manager of Beijing Wuzhou Hengtong and chairman of the 'Meng' Brand Certification Alliance, delivered a work summary report for the three years since the alliance's establishment. At the meeting, it was announced that three new member units, including United Zhiyie Certification Company, joined the alliance. The new chairman unit, vice-chairman units, secretariat units, as well as the chairman and secretary-general of the alliance were announced, and appointment letters were issued to the new member units. Alliance members jointly voted and unanimously approved the newly revised "'Meng' Brand Certification Alliance Charter" and the "'Meng' Brand Certification Mark Usage Management Regulations (Trial)".

At the new applicant institution presentation meeting of the 'Meng' Brand Certification Alliance held by the Autonomous Region Market Supervision Bureau on July 7 this year, United Zhiyie Certification Company participated as a new applicant institution. The company gave a comprehensive introduction regarding institutional qualifications, human resources, laboratory parameters, inspection and testing capabilities, and certification work performance. It also responded one by one to professional questions raised by experts on organic and green food certification, laboratory parameters, product specificity indicators, and key nodes in the certification process, receiving full recognition from attending leaders and experts.

The 'Meng' Brand, as a regional certification brand, is of great significance and far-reaching impact in promoting the high-quality development of enterprises in Inner Mongolia Autonomous Region. This 'Meng' Brand Certification Alliance meeting was convened by the Autonomous Region Market Supervision Bureau to better promote the 'Meng' Brand certification work, in accordance with the requirements of the "'Meng' Brand Certification Alliance Charter" and combined with actual work. The addition of new member units such as United Zhiyie Certification Company will inject new vitality into the 'Meng' Brand Certification Alliance, strive to standardize certification work, strengthen quality assurance, explore and practice tirelessly, collaborate with enterprises and society for mutual planning, creation, and sharing, enhance and consolidate the brand influence of 'Meng' Brand products, promote high-quality enterprise development, and meet the people's pursuit of a better quality of life.

'Meng' Brand Certification Alliance:

The 'Meng' Brand Certification Alliance (hereinafter referred to as the "Alliance", English full name: Certification League Of Nei Meng Gu Brand) is a voluntary cooperative organization established based on relevant certification rules and guidelines. It integrates international cooperation and regional services, composed of domestic and foreign related certification bodies, inspection and testing, and related technical service institutions. It is a technical cooperation platform for the establishment and implementation of the 'Meng' Brand certification system. The alliance's certification activities are supervised by the Inner Mongolia Autonomous Region Market Supervision Administration.

'Meng' Brand Certification:

The 'Meng' Brand uses internationally accepted certification methods to systematically and normatively control brand products with "high standards + strict certification + strong supervision + traceability + excellent service," effectively reducing the quality risks of regional public brands, protecting excellent products, and providing strong support for Inner Mongolia brand building. Following the principles of "step-by-step implementation, classified guidance, pilot demonstration, and gradual promotion," the scope of 'Meng' Brand certification is gradually expanded.

The 'Meng' Brand certification adheres to the principle of voluntary enterprise application, prioritizing certification for enterprises with better quality foundations and more standardized internal management. It helps enterprises formulate and improve standards, provides professional quality management consulting services, and improves quality management levels without increasing enterprise burdens. After strict and standardized standards, certification, and quality control, the 'Meng' Brand label is affixed to various brand products that meet the 'Meng' Brand quality standards. This not only does not affect the construction of other brands but also supports the steady and long-term development of other regional public brands from the quality support aspect. With the expansion of the 'Meng' Brand's influence and the increase in product premium, it will significantly enhance the comprehensive benefits of enterprises.