State Administration for Market Regulation: Accelerate the formulation and revision of key standards related to equipment renewal and old-for-new replacement of consumer goods

On October 14, the State Council Information Office held a press conference to introduce the situation regarding increased support for enterprises. At the meeting, Luo Wenju, Director of the State Administration for Market Regulation, introduced the recent policy measures the administration will launch to stimulate the vitality of business entities.

According to the introduction, in accordance with the deployment of the central government's comprehensive incremental policies, the State Administration for Market Regulation will introduce policy measures in the following four areas.

First, Guide platform enterprises to use traffic to help merchants within the platform enhance brand awareness and expand market transaction volume. We will issue the "Opinions on Guiding Online Trading Platforms to Play an Active Role in Traffic and Support the Development of Small and Micro Business Entities," encouraging online trading platform enterprises to reasonably allocate traffic resources, focusing on three types of business entities: agricultural product operators, specialty operators, and newly settled operators. At the same time, combined with large promotional activities, we will increase traffic support for enterprises and merchants within the platform, helping them improve traffic utilization efficiency, enhance management levels, and fully stimulate the endogenous motivation and market vitality of business entities within the platform.

Second, Promote using quality reputation as a basis for enterprise financing. Focus on promoting financial institutions to incorporate quality reputation elements such as enterprise quality capability, quality management, and quality brand into credit approval and risk management models. Especially tailor financial products and services for small and micro enterprises, implementing differentiated arrangements in credit limits, interest rates, financing terms, and repayment methods to improve the accessibility and convenience of financing for enterprises. At the same time, promote the combined use of financing tools such as equity, funds, and bonds, which can achieve an annual increase of 300 billion yuan in quality financing credit limits, benefiting all types of enterprises comprehensively.

Third, Implement classified and precise support for individual industrial and commercial households. As everyone knows, individual industrial and commercial households are the most numerous business entities in China. As of the end of August this year, there are 125 million such households in China, accounting for two-thirds of the total number of business entities. Individual industrial and commercial households play an important role in stabilizing employment, benefiting people's livelihood, and promoting development. The Market Regulation Administration divides individual industrial and commercial households into three types: survival, growth, and development, and four categories: famous, special, excellent, and new. By the end of this year, a nationally unified classified "Individual Industrial and Commercial Household Directory" will be established. On this basis, we will work with relevant departments to introduce more targeted policies in taxation, social security, employment, financing, and other fields, and promote local governments to provide precise support to individual industrial and commercial households in areas such as venues, costs, training, and recruitment.

Fourth, Accelerate the formulation and revision of key standards related to equipment renewal and consumer goods trade-in. Large-scale equipment renewal and consumer goods trade-in can effectively drive investment and promote consumption, providing enterprises with broad market development space. Since the beginning of this year, the administration has arranged 130 standard formulation and revision tasks around the "Two New" actions, of which 74 have been completed. Next, we will deeply implement the standard improvement action, accelerate the progress of standard development, focus on upgrading energy consumption and emission technical standards, improving product quality and safety standards, and increasing the supply of recycling and reuse standards, effectively using standard improvements to drive equipment renewal and consumer goods trade-in.